Faculty of Technology and Management

Business Administration - Marketing

Modern business administration combined with digital marketing.

Business Administration - Marketing

Business Administration – Marketing

Studying Business Administration – Marketing at Phu Xuan University (PXU) is a training program designed in a practical business style. Students learn from some of the best digital marketing experts in Vietnam and stay updated with new technologies.

Non-academic and up-to-date is the number one criterion of the training program, helping PXU students secure jobs in their field right from their time at university. Business administration is a field that undergoes significant, profound, and rapid changes, making it suitable for dynamic young people who are passionate about business.

The Business Administration program at Phu Xuan University (PXU) attracts a large number of young people. This is a vast field with very different development directions. The strengths of Phu Xuan University (PXU) include: close relationships with businesses, participation of entrepreneur lecturers, application of information technology and marketing. Additionally, the quick graduation time helps students start their careers earlier and have more opportunities.

What can a Bachelor of Business Administration do? Where?

Graduates in business administration – marketing can take on various roles: business assistant, business officer, sales officer, trade/import-export activities, content management, marketing, lecturer, independent business, etc. The business administration program at Phu Xuan University (PXU) has strengths in marketing, digital marketing, and the application of technology in business – essential skills in the era of the 4.0 technology revolution.

Who can study Business Administration?

Business administration is a field of study that does not have high requirements for any specific subject or skill. However, to succeed in this career, there are some necessary requirements for candidates pursuing business administration: a passion for marketing and business activities; high social positivity; good communication skills; etc.

Orientation Week and Military Semester

The main enrollment period for the regular university programs at Phu Xuan University (PXU) begins after the September 2nd holiday each year. New students start enrolling and participate in the “orientation week” to familiarize themselves with the new learning environment, teachers, the university, peers, and senior students.

Following this, new students will participate in a concentrated “Military Semester” lasting 3 weeks. This is an important time for new students to adapt to collective living, build cooperative habits and team spirit, while also obtaining the GD AN-QP certificate, which is a mandatory requirement for the bachelor's degree.