Phu Xuan University

Programs

Business Management & Marketing

Business Management Major

Program Overview: The Business Management undergraduate program at Phu Xuan University is designed to provide a comprehensive integrated foundation in core economic and financial principles to support business decision-making. The ability to understand and critically evaluate the economic and financial arguments behind various perspectives in the business environment and policy planning.

What does the Business Management major study? We will analyze the theories and operational mechanisms of markets, businesses, and consumer behavior. Additionally, learners will explore the nature and scope of macroeconomic policies that affect the trade environment.

The program also strongly focuses on practical application tools. Students will learn about funding sources, how to calculate financial ratios, and skills for project investment appraisal. Through this, learners will master analytical frameworks to evaluate policy tools and financial decisions. These economic and financial tools will then be directly applied to real business situations, helping students be ready to tackle the daily operational challenges of businesses.

Highlights of the program at PXU

  • Quality Assurance from the Asian Institute of Technology (AIT): The strategic partnership with the Asian Institute of Technology (AIT) brings an international training standard to the program at PXU. Students will have access to advanced management methods, work alongside experienced professionals, and grasp the most rigorous professional standards right in the classroom.

  • Analytical Thinking and Practical Problem Solving: The program cultivates the ability to assess issues keenly. Students will use analytical frameworks to dissect data, thereby making sharp management decisions that align with the continuous fluctuations of the market.

  • On-the-Job Training (OTJ) starting from the second year: From the second year, students begin their hands-on experience at partner businesses (On-the-Job Training). Direct exposure to the real working environment helps learners accumulate practical experience, understand operational processes, expand their network, and be fully confident upon graduation.

Career Opportunities Graduates with a Bachelor's degree in Business and Management can confidently take on important positions after graduation:

  1. Business Strategy and Risk Management Analyst

  2. Project Appraisal and Investment Management Specialist

  3. Management Officer in businesses and financial organizations

Why choose Phu Xuan University? Choosing the Business and Management major at PXU means opting for a highly applied and streamlined learning pathway over three years. Along with the support of AIT and a vast network of partner businesses, PXU confidently provides a solid stepping stone to conquer the job market in a practical, modern way, and be ready to master the future.