Phu Xuan University – A Meeting Point for Connecting Heritage, Innovation, and Sustainable Development Ideas
Phu Xuan University has become a hub connecting experts, businesses, and startup projects at the Heritage to Market Pitch Day, spreading the value of heritage linked with innovation and sustainable development.
Not only a space for learning and research, Phu Xuan University (PXU) is increasingly becoming a connection point for new ideas, a meeting place for knowledge, businesses, and the creative community.
As part of the Heritage to Market Pitch Day and the seminar “When Cultural Identity Becomes Economic Motivation”, the campus of Phu Xuan University welcomed experts, businesses, startup projects, and those interested in the journey of bringing heritage values into modern life.
The event provided a space for discussions on how to preserve, promote, and develop cultural values through innovative models, helping heritage products gain more opportunities to access the market and create sustainable economic values.
Connecting Creative Ideas from Heritage Values
During the program, delegates and attendees had the opportunity to visit the exhibition area, experience products developed from heritage inspiration, and listen to experts share insights on the commercialization of culture.
In particular, the presentation of the Top 10 projects “Heritage Steps 2025–2026” offered new perspectives on how the younger generation harnesses traditional values with innovative thinking, creativity, and an entrepreneurial spirit.
Through the connection activities between projects and businesses and trade partners, the program opens up many opportunities for collaboration, allowing heritage-based development ideas to continue to be refined and spread more widely.
PXU – A Space for Connecting Knowledge and Community
Being chosen as the venue for the Heritage to Market Pitch Day and the seminar on economic development from heritage further affirms the role of Phu Xuan University in connecting academic activities, businesses, and the community.
With the orientation to become an educational environment closely linked to practice, innovation, and integration, PXU not only facilitates students' access to diverse experiences but also contributes to spreading valuable initiatives for society.
Each event held at PXU is another opportunity to connect people who share a creative aspiration, together creating new values from knowledge, culture, and the spirit of innovation.