MASTER SERIES #02 | "AI does not replace media professionals. AI is raising the standards of the profession."

Mr. Nguyen Ba Ngoc – Chairman of the Board of Directors of Pomona Company and NBN Media, an expert with over 30 years of experience in journalism, media, and integrated marketing – will provide practical insights into the changes in the media industry in the AI era. From the story "AI does not replace media professionals. AI is raising the standards of the profession", he shares about the skills that the new generation of students need to prepare: professional foundation, strategic thinking, creativity, understanding of people, and the ability to apply technology and AI in their work.