Digital Marketing - A Trending Field of Study

Present in every sector, Digital Marketing is becoming a trending career. Let's explore the appeal of this field of study with Phu Xuan University!

Simply put, what is Digital Marketing?

We can simply understand digital marketing as a strategy that uses the internet as a medium for marketing activities that exchange information. Digital marketing is particularly important in three aspects:

• Using digital media;
• Reaching customers in a digital environment;
• Interacting with customers.

Digital marketing can be categorized in various ways; however, there are some key platforms that cannot be overlooked, such as websites, online advertising, email, social media, search, and finally mobile or games to enhance the customer experience.

Technical and Professional Requirements

Since this is a form of marketing with many technological elements, in addition to knowledge of Marketing, you need to have additional knowledge to leverage and apply Marketing on technological platforms such as Facebook Ads, Google Ads, Websites, Design, Mobile…

Although these are very new and continuously updated knowledge, they are very relatable to daily life, especially for young people.

Study Digital Marketing to Stay Ahead of Trends

With the explosive trend of information technology, especially the increasingly popular and attractive internet environment, Digital Marketing will play an increasingly important role in life, particularly in the business activities of enterprises.

Studying Digital Marketing will help you stay ahead of trends. The courses are not heavy on theory but are entirely focused on practical knowledge and skills. The wide application environment: from online sales, creating fan pages, writing content, designing logos, banners… will ensure that the classes are never boring.

How to Apply for the Business Administration - Marketing Program?

In 2021, Phu Xuan University continues to enroll students for the Business Administration - Marketing program through two methods:

• Method 1: Admission based on 11th-grade transcripts or 1st semester 12th-grade transcripts or full 12th-grade transcripts: total score of 3 subjects (including regional and priority points) must reach 18 points or higher. Candidates with scores from 16.5 to below 18 points are eligible to participate in the interview round for admission.
• Method 2: Admission based on high school graduation exam scores: According to the input quality assurance threshold for 2021 set by the Ministry of Education and Training (to be announced after the national high school graduation exam results).

Candidates wishing to study the Vietnamese Language program can apply based on the subject combinations:

• A00: Math–Physics–Chemistry;
• B00: Math–Chemistry–Biology;
• D01: Math–Literature–Foreign Language;
• A01: Math–Physics–Foreign Language.

Interested candidates can register here